Eradicating Maternal and Newborn Tetanus With Pampers and UNICEF!

My Petit Canard Pampers Laughing Baby Image

Pampers and UNICEF are halfway to reaching global elimination of Maternal and Newborn Tetanus!

The instinct to protect your little ones is as instant as the moment you become a mum. As soon as they are born you do everything in your power to protect them. Wrapping them up warm from the elements, keeping them away from people with coughs and colds, being there to catch them when they fall and taking them for their programme of vaccinations are just a few of the things that we do as parents to protect our little ones. Here in the UK we are lucky that we don’t even need to think about newborn tetanus beyond booking a routine 8 week vaccination appointment for babies, but there are many places in the world where this isn’t the case. Where it isn’t that easy to protect babies against maternal and newborn tetanus. But it should be, and with the help of Pampers and UNICEF and their amazing campaign it can be.

Babies are amazing. They bring their own special form of magical happiness to everyone around them, and they always know how to somehow put a smile on your face or make you laugh. But did you know that babies can even help save lives by doing nothing more than wearing Pampers. Because Pampers donates 1 vaccine against maternal and newborn tetanus for every pack of Pampers nappies and wipes sold through the “1 Pack = 1 Vaccine” Pampers-UNICEF campaign. Meaning that every time your little one wears a Pampers nappy from a pack associated to the UNICEF campaign they will be helping other babies get access to lifesaving tetanus vaccines.

The campaign is now in its 11th year, and during that time amazing babies around the world have helped Pampers and UNICEF to eliminate maternal and newborn tetanus in 19 countries, and with only 19 more to go, Pampers and UNICEF are halfway towards their amazing goal of global elimination! Thanks to the support of families, since the Pampers-UNICEF “1 pack=1 vaccine” campaign began, an estimated 500,000** newborn babies have been saved and a vaccine has reached a mum and their baby every second.

As a Pampers customer and more importantly as a parent, I think this is an amazing campaign and one which I am keen to support. But there are lots of ways that we can all support this important campaign, and one of them is simply by sharing a photo of your baby with #1photo1vaccine or #PampersUNICEF, on Twitter, Instagram or Facebook and in return Pampers® will donate the equivalent cost of one vaccine. Go on do it now and help give someone elses baby access to this important vaccine that ours are so lucky to get.

How Else Can You Help Make A Difference?

As well as sharing a photo of your beautiful baby, there are other ways that we can all help to work together to eliminate maternal and newborn tetanus:

  • 1 pack= 1 life-saving vaccine:  For each purchase of a Pampers® pack with the UNICEF logo Pampers will donate one life saving tetanus vaccine
  • Donate to UNICEF: By becoming a monthly donor to UNICEF you can join thousands of other parents who donate every month to improve the lives of these vulnerable children

This year, celebrity mum and former Girls Aloud singer Kimberley Walsh is supporting the Pampers-UNICEF campaign and says:

I feel hugely honoured to be supporting the Pampers-UNICEF campaign in its 11th year. As a mum to Bobby, and expecting my second child later this year, I feel great empathy with other mothers around the world who, just as I do, want nothing more than to deliver a happy, healthy baby. The reason I’m so passionate about this campaign is that mums and dads here in the UK can make a very real difference by doing nothing more than buying the Pampers that they need for their little ones. It’s phenomenal and makes me feel very proud of what we can achieve together.

Pampers and Unicef newborn tetanus campaignJoin us and together with Pampers® and UNICEF we can help protect the amazing babies across the world against maternal and newborn tetanus, something every mother the world over would want to protect their baby against. To find out more about this inspirational, life saving campaign, visit


** Based on Child Health Epidemiology Reference Group (CHERG) of WHO and UNICEF (Lancet, October 2014)

This is a collaborative post with Pampers.


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