How to host a successful blog giveaway!

How to host a blog giveaway post image

When I first started hosting blog giveaways the number of entries were pretty dismal. I could never understand why the numbers of entries were so low, but dismissed it thinking it was related to traffic until I realised that didn’t make sense. So I decided to take a different tack and started to research and look at what others were doing when they were hosting successful blog giveaways. Like a puzzle lots of different things started to come together until I had a pretty comprehensive list of things to do. Things that many have done to help to get them tens, hundreds and in some instances even thousands of entries for their giveaways.

When I started my first blog giveaway I had tens of entries. But when I implemented the steps I am about to show you my entries increased by 4880%. Crazy right?! All in a matter of a few weeks and just from doing these things. So I wanted to share what I learnt about promoting and driving traffic and interest to your giveaway.

This isnt a step by step guide on how so set up a specific giveway, but it is a list of things you can do to get the best result. So if you’re hosting a blog giveaway any time soon, these are the things that you need to know!

How to host a successful blog giveaway!

Getting Set Up

To start with, make sure you have the right type of blog set up to host a giveaway. For example, there are limitations on WordPress hosted blogs that prevent running a giveaway. Generally as a rule of thumb, if you are self hosted you can run a giveaway.

Use a plug-in like Gleam or Rafflecopter to host and moderate your competition. Have a look around at whats out there and find one that suits what you are looking for. These seem to be the most popular two.

Make sure you write and include specific T&Cs for your competition. You can include a range of things, but at the very least you should note any limitations to competition entries, e.g UK entrants only, or over 18 entries only, when the competion opens and closes, how the winner will be selected and contacted, when the prize will be sent and who it will be sent by.

Consider what you’d like to promote for yourself and/or the brand that you are working with and tailor the giveaway entry options accordingly. For example, do you want to drive more traffic to a twitter account or You Tube channel, or do you want to encourage more blog comments which could contain a wealth of useful information. Decide and then tailor.

Run the competition for a reasonable period of time. Based on my experience so far I would suggest 2 – 4 weeks ideally. Any less than this and it may be difficult to promote it enough, but experiment with different durations for giveaways and see what works best for you.

If the prize is being provided by a company or PR rep agree upfront for them to send the prize to the winner as part of the collaboration rather than you having to incur the postage costs.


Get Comping

Add your competition to competition hosting sites and forums; Competition Database, Money Saving Expert Competitions Forum, Loquax and Hot Deals UK


Link Up

Add your competition to linkies related to the competition prize. For example if the prize is a child’s toy, add it to parenting linkies. If it is a beauty prize and it to beauty linkies.

There are a number of competition specific linkies that are great for adding your giveaway to including; @umeandthekids2 competition linky and Di Coke Super Lucky Blog Comp Linky

Tots100 also host a monthly competition linky which you can add your giveaway to.


Promote, Promote, Promote

Tweet; @competition @competitionspy @competitionclub to help promote your competition

Ask the brand/PR to help promote your giveaway

Schedule tweets so that you are regularly promoting your giveaway daily. Use hashtags #win #comp #competition #giveaway when tweeting. On Fridays also use #FreebieFriday

So there you have it. All the things you need to know and a few tips and tricks to successfully host a giveaway on your blog! I’d love to know what other things you would add to this list that have worked really well for you.


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How to host a successful blog giveaway




  1. September 5, 2016 / 1:44 pm

    Fab tips – I’ve only hosted 1 competition before but hopefully have another soon so have bookmarked this. Didn’t know about those links & competition sites. Thanks!

  2. September 8, 2016 / 7:19 pm

    Useful tips but make sure you get someone else to add your comp to places like MSE! You can’t add them yourself. Thanks for linking up such a handy post, hope you’ll stop by again #bestandworst
    Helen Gandy recently posted…Best and Worst Linky #64My Profile

  3. September 9, 2016 / 11:47 am

    This was really useful! I have only ever hosted one giveaway and got totally stressed about it! These tips will help loads. #CoolMumClub

  4. September 11, 2016 / 10:14 pm

    Great tips! I’m running a competition at the moment so it will come in handy #kcacols

  5. September 12, 2016 / 8:47 am

    Amazing tips, my first give away was a bit of a flop..I think I. Just scraped 10 entries together. I didn’t promote it half as much as I should and thanks to you I know what to do next time 🙂 xx #bestandworst
    wendy recently posted…Pregnancy essentials you actually needMy Profile

  6. September 12, 2016 / 9:12 am

    Great tips as I’m currently hosting my first ever giveaway at the moment and was worried I wouldn’t get anyone entering! I found the best way, like you say, is promoting it and linking up so people actually know its open for entries! 🙂

    becca farrelly recently posted…Raul E New York Signature Shadow Quad ReviewMy Profile

  7. September 12, 2016 / 10:36 am

    These are great tips hon -I have to admit I have shyed away from running competitions as they seem tough to make a success so really interested to read this. Thanks for linking up to #coolmumclub lovely xx

  8. September 12, 2016 / 9:52 pm is another great site and #comperswanted is a good hashtag to use as well. Great advice and happy to hear you’ve increased your entries by so many! Thanks for joining #KCACOLS Hope to see you back next week!

    Nadia – ScandiMummy x
    Nadia – ScandiMummy recently posted…#UnPocoDeTodoUK – Featured PhotosMy Profile

  9. September 14, 2016 / 10:17 am

    Methinks I am still several months away from hosting a giveaway…thanks for the info, very useful for a newbie like me #KCACOLS

  10. September 15, 2016 / 5:03 pm

    This is really useful and I’m pinning for later. I do think there is a lot of truth in learning as we go. There are so many things where there is a better way but I think we all just get to that point at a different time (via the hard route generally). Thank you for sharing #KCACOLS
    Nicky Kentisbeer recently posted…Garnier Skin Active Moisture Bomb Tissue MaskMy Profile

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